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Oliver Buchannon
Alex Murton

Learn how to leverage Shopify & Shopify Plus to boost your revenue, conversion & retention. Discover the latest developments, tools, and features you can use to grow. Join the newsletter of one of the leading eCommerce UX + design studios in NZ & AUS.

Your welcome flow is losing you money

May 21, 2026

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1 min read

Your welcome flow is losing you money

A 10% discount code is not a welcome strategy.

Alex Murton
Alex Murton
Your brand looks like everyone else's

May 14, 2026

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1 min read

Your brand looks like everyone else's

I opened five homepages side by side. Couldn't tell them apart.

Alex Murton
Alex Murton
Most premium brands are invisible

May 7, 2026

•

2 min read

Most premium brands are invisible

She couldn't answer one question. It cost her everything.

Alex Murton
Alex Murton
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